Amedeo Scarano — tailor, and the person who writes all of this.

I measure clients, draft and adjust patterns, run fittings, and diagnose what went wrong when a garment does not sit correctly. That last part is most of the work, and it is where nearly everything on this site comes from. A fit failure is rarely a mystery once you know where to look: the crease tells you which dimension was wrong, and the correction tells you whether the pattern or the body moved.

Caprice Bespoke is small and Italian and works the way small Italian ateliers work. I mention that not as provenance marketing but because it determines what I can and cannot claim. I can tell you what happens on a fitting stand with some authority. I cannot tell you what a 40,000-brand market does in aggregate, and where this site cites a number for that, it cites a source you can check.

The same conversation kept repeating. A client would arrive having been measured somewhere else — a good atelier, sometimes a very good one — and none of it was available. Not because anyone was withholding it, but because it lived in a book, or a CRM, or a cutter's memory, in a form nobody else could read. So we would start again, and they would pay for the same discovery work a second time.

That is a data architecture problem wearing the costume of a craft problem. It does not get solved by a better tape measure or a better fitting. It gets solved by the record belonging to the person it describes, in a form the next operator can read. That is what Size Passport is, and the reason it is deliberately neutral: infrastructure that favours the house that built it is not infrastructure, it is a moat with a friendly name.

Every article on this site is written to be checkable. Where a claim rests on a study, the study is cited and the citation resolves — every one of them, verified, with registered DOIs. Where a number is our own estimate rather than someone else's research, it says so and shows the inputs, so you can redo the arithmetic and disagree with it.

That standard was not always met. An earlier pass over this archive found figures attributed to McKinsey, Bain, Harvard Business Review and WRAP that none of them published, and DOIs that were not registered to any paper. Those are gone, along with the claims they decorated. I would rather this site be right and less quotable than the reverse.

LinkedIn is the best place to reach me directly, and it is the profile the structured data on this site points at as the off-site reference for this page. If you want to talk about fit infrastructure, operator integration, or a garment that has never sat correctly on you, all three are welcome.